A Consumer's Guide to Food & Shopping Resources Serving the Newton Community
Newton's Small Businesses
Marketing for Newton's Small Businesses
Your business is small. Newton is big.
ALL Over Newton LLC is a Newton-based marketing company providing Newton’s small businesses with professional marketing support at a fraction of the cost of traditional marketing agencies. Working with ALL Over Newton, the smallest of businesses can gain visibility—and customers—all over Newton.
We do.
You don’t have the time or resources to reach
potential customers all over Newton.
How we do it:
Allovernewton.com
Each business we work with has its own entry on allovernewton.com, increasing your visibility to the Newton community. We write entries from a consumer’s perspective that tell your story, include an image, and link either your website or a landing page. (We can help create those, too.) Entries are updated as needed.
Events & Promotions
ALL Over Newton creates and hosts small business shopping promotions and events. From a city-wide Bakery Crawl to a Holiday Shop & Stroll, a Valentine’s Day LoveFEST, Village Shopping Days, or cross-city collaborations, we create community excitement around supporting Newton’s small businesses, helping drive sales to them and issue press releases for city-wide events.
Newsletters & Emails
ALL Over Newton’s newsletters and engaging graphic emails help create community awareness of ALL Over Newton events, promotions, and the businesses that participate in them. Shopping links directly to your business make purchasing easy.
Social Media
Strategic event postings, paid ads, links to ALL Over Newton’s newsletters and graphic emails, and direct posts about specific businesses, increase the reach and penetration of ALL Over Newton’s messaging and, along with it, the community’s familiarity with the businesses working with ALL Over Newton.
3 Plans For Increasing Your Business'
Awareness & Reach with ALL Over Newton
SHOUT OUT
$125
1 Custom ALL Over Newton Post on Instagram & Facebook
1 Write up in ALL Over Newton newsletter with direct URL link
For businesses who want a one-time pop of publicity, and leverage ALL Over Newton's network, without on-going support
STARTER
Currently paused
Intro ALL Over Newton Post on Instagram & Facebook
Intro write up in ALL Over Newton newsletter with direct URL link
Full listing on ALL Over Newton site
Minimum of 4 social media posts/newsletter mentions
1 free city-wide promotion*
On-going communication
For businesses who want to continuously leverage ALL Over Newton's network and resources, and maintain visibility on allovernewton.com
STORY TELLER
Currently paused
Intro ALL Over Newton Post on Instagram & Facebook
Intro write up in ALL Over Newton newsletter with direct URL link
Full listing on ALL Over Newton site
Minimum of 4 social media posts/newsletter mentions
1 free city-wide promotion*
On-going communication
6 custom social media posts, sharing business story with community
For businesses who want to continuously leverage ALL Over Newton's network and resources, maintain visibility on allovernewton.com, & want help creating and sharing their story with the community
Individual Promotions Can Include:
(click headers for examples of our work)
Increases the visibility of your business, shares details of your offerings, links to your website for easy sales. Showcases your business as one of Newton's small businesses to support, and helps differentiate your offerings.
Our e-push campaigns deliver details about your offerings into Newton's inboxes, creating awareness, interest, and generating excitement. Direct links to your site shorten sales cycles.
We post where Newton residents hang out, sharing salient details about the current promotion, participating businesses, and reinforcing the message of the importance of shopping small & local.
We further support ALL Over Newton campaigns with social ads, targeting your potential customers. Of course, for big events, we issue press releases, increasing the reach of the campaign and your message.
PURCHASE A PROMOTION:
A bit of background:
During the early days of the pandemic we created ALL Over Newton to inform and connect the Newton community with providers of locally grown-made-produced food resources. Since then, our coverage of small businesses has expanded, creating awareness of different types of businesses throughout Newton—from florists to retail shops, restaurants, artists, hair colorists, exercise studios, spas, and more. We’ve learned that lots of Newton residents will go out of their way to support local businesses if they know what they offer, and where they’re located. If your business is based in Newton, or sells directly in the city, ALL Over Newton is ready to increase your visibility, share your story, and help connect your business to members of the community eager to support it.
Lauren Berman is a multi-faceted sales and marketing professional with a track record of success working with large and small businesses all over Newton and beyond. A graduate of Columbia University's Graduate School of Business, she has earned a reputation as the go-to local resource for helping small businesses creatively and thoughtfully stand out from the crowd and achieve their goals.
Founder, Lauren Berman
A Few Testimonials:
Linda de Valpine
Owner, Greentail Table
Lauren Berman of ALL Over Newton cares about her community and wants to see local businesses thrive. She creates and initiates thoughtful and innovative promotions, events, and avenues to promote local businesses–and they are successful!
Dee Chaplin
Owner, Tick Tock Chocolates
Oh my gosh Lauren!! We got 6 or 7 orders immediately after you posted about us in your newsletter...it was crazy. Thank you!! We really appreciate it...people always listen to you :)
Bettina Scemama
Owner, Bettina's Bakery
The bakery crawl was a great boost to our business. We had our best day ever with new customers curious to see what we offer and our regulars who wanted to take advantage of our specials that day. ALL Over Newton's marketing helped attract many people to our corner of Newton that would normally not have veered off their normal path - it made Bettina’s Bakery a destination!